Insights on Using Customer Data to Build Trust with New Contacts

Data analytics have transformed the way companies engage with customers and win their loyalty. With in-depth and insightful information about customers, businesses can now address the phantom elephant amidst them, thereby building customer trust and loyalty. Customer data can now be used to produce real-time data on customer preferences.

Inspiring Customer Wooing Tactics

With the appropriate utilization of customer data, it is possible for businesses to inspire confidence and make the relationship more personalized. The data should be treated as a privilege and used to build trust.

Some key considerations in the data usage include

• Use the information to enhance credibility and build a long-term customer relationship
• Identify the areas which cause the trust to erode in the customer life-cycle
• Verify whether brand promise is kept all through the interaction of the customer with the business
• Customize communications and reach out in a better way
• Always practice better insights which translate into greater control over creating customer experience.

Customers are more informed and sophisticated. They have higher expectations, want personalized experience and interaction. The customer data can be leveraged to identify needs even before the customer is aware of it.

Significant Ways to Utilize Data

To inspire confidence in new contacts, it is important to understand their problems and the solution they are looking for. The best approach is to attract their attention by

• Asking them questions specific to their issues
• Engaging them by proposing the right solution
• Converting them into loyal customers by implementing the solution offered.

For succeeding in the trust building measure, relevance is needed in:

Communication: Relevant content is vital to keep the consumer engaged. To ensure your marketing emails are read, your message should have information the consumer seeks.

Timing: When you have made the effort to collect all the relevant demographic and behavioral data, it is only sensible to use them in a meaningful way. Consistent messaging that is appropriate to the position of the consumer in the life cycle will enable better and more consistent engagement.

When you communicate and time your solutions in a relevant way, it helps drive performance, thus increasing the conversions rapidly.

Data-driven Marketing

Business data collected internally or via external sources, such as social media are of immense value as they help in creating holistic insights about customers and their needs. This helps in making the campaign more relevant. The consumer interactions and insights from earlier emails campaigns influence future campaigns.
To make the data more target-specific, it is necessary to leverage data received via difference channels. Cross-channel and multi-channel integration of data can help amplify customer response and increase their trust. This, for sure, guarantees a greater ROI.

Untapped Potential

To exploit the tremendous potential that customer-centric data can provide, businesses need to

• Be aware of the impact of data analytics on messaging and consumer behavior
• Choose the appropriate data to increase value to customer engagement efforts
• Use multi-channel means of marketing for collaboration of data received from different sources to create relevant interactions and campaigns

Having the appropriate B2B data in place, creating customized product launches and service propositions with more targeted customer segmentation and profiling is possible. Businesses can then refine the relevance for individual customers, improve campaigns, reduce risks, and improve ROI. The loyalty of customers and stronger relationships can be built without having to resort to discounts or offers. Sooner you realise the worth of this trend, better it is for your business!